University of Twente Student Theses


The dynamics of new joint business development from a dialectical perspective

Mentink, T.R. (2014) The dynamics of new joint business development from a dialectical perspective.

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Abstract:This paper explores the process dynamics of new business development. While extensive prior research is available on joint ventures, very little has been described from a dialectical point of view. This study draws on participant observational study in a new joint business lasting two-months. A manufacturer and customer, who never met before, decide to start up a new business together. Following the dialectical approach, this paper focusses on internal opposing tensions between the companies. During the startup and dissolution of the joint venture, this study analyses the dialectical factors occurring. The case illustrates the importance of balance in tensions like competition versus cooperation, rigidity versus flexibility and long-term versus short-term orientation. The study is relevant to understand the dynamics of new business development from a dialectical perspective and giving a broader extension to the existing literature.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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