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The contributions marketplace revisited: The impact of rating agencies on contributions to nonprofits.

Garlich, Frank (2014) The contributions marketplace revisited: The impact of rating agencies on contributions to nonprofits.

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Abstract:This thesis set out to explore the effects of two ratings published by rating agency Charity Navigator on future donations to nonprofits, using multiple linear regression models. The dataset that has been used contains the most recent data used to date, netting a total of 1500 observations up to 2013 retrieved directly from Charity Navigator. Results show that the new Accountability & Transparency metric as published by Charity Navigator has no significant impact on future donations from individuals. The websites’ traditional metric - financial efficiency – does have a significant impact on future donations, with an increase of one star being met with an increase in donations between 2.6% and 7% on average. The thesis also highlights problems when trying to apply findings to, or model, smaller nonprofits.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/65395
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