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“Redefining the distribution of insurances” A qualitative descriptive study on the (changes in) behaviour of Dutch intermediaries and the consequences for the distribution policy of insurer Company X.

Dullemond, Aranka (2014) “Redefining the distribution of insurances” A qualitative descriptive study on the (changes in) behaviour of Dutch intermediaries and the consequences for the distribution policy of insurer Company X.

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Abstract:Originally, there are three distribution channels for insurances, via: direct writing, banks, and intermediaries. Until recently, the intermediary distribution channel was the standard. The purpose of this research is to find out how the intermediary distribution channel is affected by the developments and how these developments affect the insurance supply chain. Since Company X is a stakeholder of the supply chain, these developments will affect their organization; and thus their distribution policy. The central research question will be answered: ‘How is the intermediary distribution channel developing and what implications do these developments bring for the future distribution policy of insurer Company X?’’. To answer this question, a qualitative descriptive research is conducted. The data is collected via desk-research and semi-structured interviews with four intermediaries. The intermediary distribution channel is losing market share, while internet turns from a medium into a new distribution channel and gains high market share. Because the intermediary distribution channel becomes expensive, as a result of transparency, this channel does – in the current role – not always justify the transaction costs anymore. At the same time, the internet considerably reduced the information asymmetry. As for Company X, these developments imply a change in the distribution policy.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/65568
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