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The concept of creativity and its synonyms and antonyms retrieved by a free association study

Hartmann, S. (2014) The concept of creativity and its synonyms and antonyms retrieved by a free association study.

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Abstract:As part of the EU project Concept Creation Technology we want to investigate the concept of creativity, because it is still unclear what creativity really means and how it can be evaluated in computer systems. Jordanous (2012) has made an attempt to analyze the concept of creativity in the scientific literature and to evaluate it. The result of her research was a list of 694 words which might be related to creativity. This study investigates to what extent people associate a selection of 32 words from her list and words from this study back to creativity. 50 students took part in a free association study, where the synonyms and antonyms of the words also had to be named. 29 words have been associated with the concept of creativity, seven of those words have been only mentioned by Jordanous (2012). We also found that demographic variables influence the answers on the synonyms. In the end a proposal for how to evaluate creativity in computer systems is given.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/65733
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