University of Twente Student Theses


What is creativity?

Roppelt, J.C. (2014) What is creativity?

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Abstract:How can we evaluate creativity? To answer this question we need to know what creativity actually is. To lay the basis for a concept, two studies are administrated. The first one combined literature and free association to gain a set of words forward associated with creativity. This word set was used as basis for the second direct free association study to see if the original creativity term comes back (backward association). The results show that literature studies do not give a good picture of the concept. Also, there was no evidence found for a difference between study, nationality and gender. A difference was found between forward and backward association. This is important for evaluation purposes as backward association is the important part in that. This pilot study gave a first impression on how the integration of the human factor can influence the analysis of a concept and indicates that further studies should go on in this direction.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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