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A Survey into the Strategic Alignment Efforts and Experiences of Organisations & A Method for Assessing Strategic Alternatives based on the Expected Return and Associated Risk

Roelfsema, Melissa (2014) A Survey into the Strategic Alignment Efforts and Experiences of Organisations & A Method for Assessing Strategic Alternatives based on the Expected Return and Associated Risk.

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Abstract:Initially this research served one overall research goal combining two aspects of strategic management. However, the two aspects explored are undeniably dissimilar in terms of research approach and research methodology. The choice is made to divide the research paper into two researches which have a slight overlap. The first research unravels the efforts and experiences of organisations regarding strategic alignment through the use of survey research. Understanding about strategic alignment and about what influences strategic alignment is created. The five most significant negative influences on strategic alignment are identified, as well as five main positive influences on reaching strategic alignment. The second research fills the scientific gap in assessing strategic alternatives based on a trade-off between return and risk. A method is developed for assessing strategic alternatives based on the expected return and associated risk. With the use of this method organisations can make well-informed strategic decisions. The method supports the organisations in choosing the strategic alternative that is suitable, feasible and acceptable.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:30 exact sciences in general, 83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/65790
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