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The usefulness of IT innovation classification for business model innovation

Schipper, Ruurd de (2014) The usefulness of IT innovation classification for business model innovation.

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Abstract:The aim of this research is to design a mapping of an IT innovation with its impact on the business model of a bank. Literature on business models and on IT innovations provide the basis for a framework to measure business model changes and their impact and to classify the IT innovations that cause them. Qualitative case research on six cases, divided into three IT innovation classes, leads to knowledge on how an IT innovation changes and impact the business model of a bank. Remarkable results include: • This study shows promising consensus on business model ontologies. • This study evolves the business model concept towards a suitable concept for empirical research on business model change. • This study proposes a framework which maps IT innovation types to business model changes. • This study empirically shows that IT innovations in general have a positive impact on the business model of a bank. • This study empirically validates the view that product innovations have a large impact on the value proposition while process innovations have a large impact on the value finance. • This study shows banks opportunities to extend the impact of process innovations towards the value proposition dimension. • This study shows a clear distinction between the large impact of administrative process innovations and the small impact of technical process innovations on the business model of a bank.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:50 technical science in general, 54 computer science, 58 process technology, 85 business administration, organizational science
Programme:Industrial Engineering and Management MSc (60029)
Link to this item:http://purl.utwente.nl/essays/66047
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