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Antecedents and Consequence of Lead Userness and the Moderating Effect of Self-perceived Age: An Empirical Study Among Elderly Air Travellers.

Wenzke, Peggy (2014) Antecedents and Consequence of Lead Userness and the Moderating Effect of Self-perceived Age: An Empirical Study Among Elderly Air Travellers.

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Abstract:The megatrend of demographic change in terms of an aging population and therewith the induced shift in the population’s structure is globally present. Firms are faced with the need to stay at the edge of competition, employing external sources such as lead users to generate breakthrough innovations. Bridging lead user theory and the silver market phenomenon, it is important to elaborate on antecedents and consequences of lead userness of Silver Agers. This study contains an empirical analysis testing principles of lead user theory and extending it by adding characteristics on a Silver Ager’s cognitive structure which are assumed to be antagonists to the cognitive declines when individuals age. Further, as the factor age gains in importance for both the individual and societal embeddedness as people grow older, a measure has been implemented that refers to the self-perception of age. The moderating influence of self-perceived age on the relationships between determinants and a consequence of lead userness is tested. The empirical analysis reveals that the magnitude and significance of antecedents of lead userness vary in the silver market. It was further found that higher lead userness causes a higher level of cognitive empathy, the relationship being positively moderated by self-perceived age.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/66113
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