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Managing customer innovation in the financial services industry: A technology acceptance perspective

Westenberg, R.M. (2014) Managing customer innovation in the financial services industry: A technology acceptance perspective.

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Abstract:The capability to innovate is often a key competitive advantage for organizations. Being able to mobilize knowledge, technological skills and experience to create novel product offers or processes allows them to differentiate from competitors and experience growth or increase profits. The problem for organizations is that their resources for innovation are limited, demanding efficient usage of innovation resources without missing the boat. Organizations face a constant dilemma of conflicting interests as there is a trade-off between exploration and exploitation. The goal of this research is to provide a framework for the adoption of technological innovations by customers, within which the importance of factors influencing the adoption is differentiated over time as a technology matures. Such a framework allows organizations to efficiently analyse and capitalize on the innovation landscape, by rating technologies on these factors. Such a framework can also be used to increase the adoption of existing innovations that are underperforming, by exposing opportunities for improvement.
Item Type:Essay (Master)
Clients:
Deloitte Consulting, Amstelveen, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science, 85 business administration, organizational science
Programme:Business Information Technology MSc (60025)
Link to this item:http://purl.utwente.nl/essays/66129
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