University of Twente Student Theses


Value-in-use in highly institutionalized industry: a case of the diamond industry

Vernain-Perriot, A.A. (2014) Value-in-use in highly institutionalized industry: a case of the diamond industry.

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Abstract:Value-in-use, or service-dominant logic, is a recent concept of studies. Scholars all agree on its effectiveness in marketing practices and business output. Value in use has often been described and understood from a dyadic relationship. However recent researches stressed the need for a network as well as the perspective of this latter to properly create value. Knowing that practices within a network tend to generalize themselves with the time, this paper focuses on studying the value creation in a dyadic relationship, taking the perspective that institutionalized industries have practices shaping these relationships. In this paper, we will discuss and describe, on one hand, the actual situation of the diamond industry, using the model of Kjellberg and Helgesson and on the other hand, analyse relationships between a diamond wholesaler and four of its customers in terms of value creation and competitive advantage. Based on the findings of the research, we found out that the more an industry is institutionalized, the more constraints tend to appear in developing value-in-use. This research aims to propose a different approach of value-in-use by applying the concept to an institutionalized industry.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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