Challenges, Approaches and Solutions to Strategic Change: Evidence from German Small and Medium-Sized Enterprises

Feldberg, Fabian (2014) Challenges, Approaches and Solutions to Strategic Change: Evidence from German Small and Medium-Sized Enterprises.

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Abstract:Due to rapidly changing business environments, strategic change has become inevitable for companies. According to current literature, companies fail to implement big parts of the strategy they formulated as they face a lot of challenges on their way. Consequently this research is to point out challenges and come up with solutions to improve the effectiveness of strategy implementation. Therefore five qualitative interviews were conducted in small and medium-sized companies operating in different industries. Results show that most essential challenges for management, facing strategic change, are (1) setting measurable short-term goals in strategy formulation; (2) raising the effectiveness of communication throughout the company and (3) involving employees in strategic change to increase motivation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/66190
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