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The five competitive forces framework in a technology mediated environment : do these forces still hold in the industry of the 21st century?

Johnson, M.L.L.S.F. (2014) The five competitive forces framework in a technology mediated environment : do these forces still hold in the industry of the 21st century?

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Abstract:In 1979 Michael E. Porter published his article “How competitive forces shape strategy“ which has gained massive popularity among entrepreneurs and managers for suggesting a holistic framework to analyze the forces driving industry competition. Now, more than 30 years later, academics suggest that the model became frozen in time, and, is in its original form no more applicable to today’s business context. Hence, this study will find out that indeed according to recent literatures the five competitive forces model can be partly rejected. Moreover, four additional forces will be presented in the course of this study to make up for the innate weaknesses imposed by Porter’s framework. These additional forces will then be integrated into Porter’s original five forces framework and applied to the telecommunications industry to depict the weaknesses of the unaltered model. It will be understood that Porter’s model in its original form will solely provide a very superficial attempt to explain the forces driving industry competition in the 21st century. The readjusted model will allow to step beyond Porter’s model and provide a much clearer view on the decisive forces determining industry competition.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/66196
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