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Business diplomacy in small-medium enterprises: How to handle?

Meijerink, Wilco (2014) Business diplomacy in small-medium enterprises: How to handle?

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Abstract:The purpose of this paper is to find out how the term business diplomacy is interpret and execute by small-medium enterprises. This paper exist of an extensive literature review and a qualitative analysis of five Dutch small-medium enterprises, which are active in different business environments. This paper explicitly zooms in on the six dimensions of business diplomacy: intensity, policy clarity, broadness, responsibility, means deployment and resources availability. The main finding regarding the interpretation of business diplomacy is that all given interpretations have in some way a overlaps with the in this paper used definition of business diplomacy, but they are all also very different. Main findings about execution of business diplomacy in small-medium enterprises are that business diplomacy is not executed intensively, there is no clear policy, managers are the one who develop and sustain relationships and they are responsible for these relations, few means of deployment are used and there are little resources available for executing business diplomacy.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/66217
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