University of Twente Student Theses

Login
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.

Shedding light on Business Diplomacy. A systematic review on typology and its implications for MNC's

Vries, J.S. de (2014) Shedding light on Business Diplomacy. A systematic review on typology and its implications for MNC's.

[img] PDF
585kB
Abstract:The aim of this paper is to distinguish different types of business diplomacy and identify appropriate strategies for conducting diplomatic activities. The research has been based on a literature review and a media content analysis. Four types of business diplomacy were identified, namely: (1) Intra-firm Business Diplomacy, (2) Inter-firm Diplomacy, (3) Home-Country Government Diplomacy and (4) International Business Diplomacy. In addition, findings suggest that all four types require diplomatic capabilities to be successful. This paper advises MNC’s to apply business diplomacy for relationships, both on the short- and long-term, to sustain legitimacy. The results of this paper posses both scientific relevance and indicates the possible beneficial implications of business diplomacy for MNC’s.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/66218
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page