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Characteristics of instructional videos for conceptual knowledge development

Hove, P.E. ten (2014) Characteristics of instructional videos for conceptual knowledge development.

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Abstract:Video is used more and more for instructional goals. To create a high quality design, it is important to know the influencing factors for effective instructional videos. This research investigates the characterization of popular and less popular instructional videos, to discover the differences. The focus is laid on videos with an informative conceptual content, rather than videos that entertain, or support procedural knowledge development. The primary purpose of a conceptual video is to promote deeper understanding of a topic. The study compares various instructional videos [n=75] with conceptual content, presented on the video website YouTube. The videos are classified in three groups (poor, average and good), based on appreciation of viewers (i.e. likes and dislikes) and popularity features (i.e. views and times shared). The groups of videos are compared with a new developed framework based on several influencing design factors, known from the literature. The main distinguishing characteristics of popular videos are the high production quality; the use of a theoretical explanation in combination with illustrative examples; and the use of supportive components (i.e. cues, labels and spoken prompts) to guide the viewer in their learning process. At last, evidence based guidelines are provided for the design of conceptual videos.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:11 theology and religious studies
Programme:Educational Science and Technology MSc (60023)
Link to this item:http://purl.utwente.nl/essays/66639
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