University of Twente Student Theses


Factors influencing students' intention to recycle

Philippsen, Y (2015) Factors influencing students' intention to recycle.

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Abstract:With levels of consumption rising and resources diminishing turning waste into a resource –recycling- becomes indispensable. Even more in light of current EU proposals to introduce mandatory recycling rates. In order to increase recycling rates individuals play an important role. This paper focuses on factors that influence students’ behavioural intention to recycle at the University of Twente. This question is approached by using the theory of planned behaviour with the extension of the variables perceived moral obligation, past behaviour, knowledge and inconvenience. An online questionnaire was distributed via e-mail and social networking website among University of Twente students and filled in by 116 students. The resulting multiple regression analysis revealed that the overall model predicts students’ intention to recycle. Perceived moral obligation, past behaviour and inconvenience significantly predict intention to recycle while attitude, subjective norm, perceived behavioural control do not significantly predict student’s intention to recycle. Future research is recommended to focus on reaching a bigger sample size by distributing an additional paper questionnaire and to measure actual recycling behaviour by means of an observational study.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Public Administration MSc (60020)
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