University of Twente Student Theses


Herontwerp Qizini sandwichverpakking

Latour, Ilse (2014) Herontwerp Qizini sandwichverpakking.

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Abstract:To show competence as an Industrial Designer at Bachelor’s level, a Bachelor assignment is executed. The Bachelor assignment is commissioned by DéDutch, which is specialised in foodpackaging and engineering, mainly for external partners. For this Bachelor assignment a redesign of an existing sandwich packaging has been made for a food company called Qizini. The goal of the assignment was to improve the package of the sandwich in order to promote this as a just-prepared sandwich. This improvement is necessary to compete with the sandwiches that are being prepared on site more often. As a start to this assignment Qizini has been analysed and their most important values were studied. Also, the judgment of consumers on fresh products was analysed and a market research was executed. The information gained from all this, various ideas has been generated. This ideas were elaborated on by creating three concept directions. These directions were solid, minimalism and a compromise between these two. After choosing one of the concepts, the chosen concept was elaborated on in further detail. For example, the form of the package was further defined and different concepts were made for the graphic appearance. These graphic appearance was decided on by generate different concepts in two concept directions, namely: “Hip & modern” and “Fresh and sustainable”. At the end a choice has been made from the concepts. The chosen concept was further detailed and versions for the different flavours were made. Finally, a dimensional drawing and a prototype were made.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
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