University of Twente Student Theses


Strategy implementation research : approaches, challenges & solutions

Hillerström, Ivar (2014) Strategy implementation research : approaches, challenges & solutions.

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Abstract:Studies showed that the success rate of strategy implementation has just been around the 10-30%. This study provided an overview with systematical information about approaches, challenges and solutions for the implementation process of business strategies within organizations. It has been executed based on existing literature and practices. A multiple case study has provided insights from high, middle and employee perspectives towards the implementation process. The cases covered product and service markets, as well as B2B and B2C markets. The prominent organizations studied included Oger, Asics and Witlox van den Boomen. The results of practical experiences have been contrasted to existing literature in order to determine possible overlaps or gaps towards theory. The results found included different perceptions in practice than stated in theory towards approaches, challenges and solutions. The most remarkable results have been perceived towards a clear direction of strategy, appropriate organizational structures and behaviors, the mapping of critical factors within the process, correct and complete information sharing and the use of a complete management system that facilitated an optimal implementation process. Even for organizations that already have set a big leap towards optimizing the implementation process, results showed that challenges have still been left that should and must be improved. The overview alerts current and future organizations to become more aware of these failures, in order to improve the success rate of implementation within their organization. Recommendations and future study directions have been provided at the end of this paper.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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