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Internationalisation strategies of Born Globals

Teschner, Juliane (2015) Internationalisation strategies of Born Globals.

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Abstract:This dissertation is about the factors that determine the strategies of a Born-Global firm that endeavours to enter a host e-commerce market. As background knowledge, three mainstream, traditional theories of internationalisation are presented. Afterwards the Born Global concept is introduced as a new type of a firm that is more appropriate to the internet-era internationalisation. A Born Global is an early internationalising firms that look out for to service international niches. The question is asked if the traditional theory of INT needs to be updated to the realities of the internet era. Also the role of the internet on internationalisation of a firm is a covered theme. Then the factors that play a pivotal role for the internationalisation strategies are elaborated. The findings and conclusions are presented in the final chapter. One intriguing finding is that the strategy management of micro Born Globals is ad-hoc and resembles a muddling-through process. The chosen research method was a cas e study approach based on the interview of two key experts regarding the bike market. The German e-commerce market is described as promising market by using information sourced on business reports as secondary sources.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/66791
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