University of Twente Student Theses


Influencing privacy behavior on Facebook

Feenstra, F. (2015) Influencing privacy behavior on Facebook.

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Abstract:Given the growing presence of social media such as Facebook and the increased risks to informational privacy associated with social media use, this study investigates if Facebook users can be influenced to change the way they protect their privacy by confronting them with victims of lacking Facebook privacy. Priming participants as members of an In-group associated with the victims is explored as a moderating variable on this effect. Using an online questionnaire of 119 students at Universiteit Twente in the Netherlands, participants were confronted with people experiencing the consequences of their lack of privacy protection on Facebook, in which perceived distance to these people and Self-Categorization of the participants as members of the same In-group as the victims were manipulated. Subsequently the intention to change Facebook privacy behavior was measured but the findings indicate that the proposed effect between the variables could not be confirmed by this study. This might be explained by problems with the setup of the study such as the homogeneity of the sample and the relatively low number of items used to measure constructs. Or perhaps the privacy-paradox, on which the theoretical framework of this study was built, might no longer apply to privacy on rapidly evolving social network sites.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
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