University of Twente Student Theses
Differences in framing activities between B2B and B2C contexts
Lemmens, G.H. (2015) Differences in framing activities between B2B and B2C contexts.
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| Abstract: | This paper is a qualitative research about framing activities on Wikipedia pages. The aim is to investigate to what extent framing occurs and what the differences are in framing activities between business-to-business- and business-to-consumer customers. It is an exploratory research with a recent developed software tool called Contropedia. The paper includes a self-developed framework, to analyze three B2C and three B2B companies. The completed framework showed that framing activities occur more frequently in a B2C- than in a B2B context. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67228 |
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