Differences in framing activities between B2B and B2C contexts

This paper is a qualitative research about framing activities on Wikipedia pages. The aim is to investigate to what extent framing occurs and what the differences are in framing activities between business-to-business- and business-to-consumer customers. It is an exploratory research with a recent developed software tool called Contropedia. The paper includes a self-developed framework, to analyze three B2C and three B2B companies. The completed framework showed that framing activities occur more frequently in a B2C- than in a B2B context.