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A retaliatory response on the factor-market, would they?

Hesselink, L.J. (2015) A retaliatory response on the factor-market, would they?

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Abstract:An important part of a firm’s strategy is the incorporation of anticipated moves by intelligent competitors. However, current strategic supply management literature lacks the incorporation of these anticipated moves. This paper addresses this gap by focusing on competitive actions on the factor-market which are less likely to cause retaliation. More specifically, this paper theorizes about these competitive actions, by linking the competitive dynamics stream to factor-market rivalry. This concept of retaliation is important within the competitive dynamics stream, whereas the stream focuses on the interaction between a firm’s moves and the response of the firm’s competitors. This study proposes that the likelihood of retaliation on the factor-market is dependent on a lot of characteristics. Characteristics which are both attack, attacker, and defender specific, as well as resource market dependent. These propositions create a backbone for further strategic supply management literature and help managers reconsider their planned competitive actions on the factor-market.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67272
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