University of Twente Student Theses


Sharpening supply management strategies : the AMC-framework in competitive supply markets

Praas, N.H.J. (2015) Sharpening supply management strategies : the AMC-framework in competitive supply markets.

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Abstract:The focus of competitive dynamics literature lies mostly on competition in product markets, while competition is possible in every part of the supply chain. As a result, competition in supply markets is much less researched. This thesis sets out to give improvements to strategies for gaining competitive advantage in supply markets. Such strategies are based on interaction between two firms. The dyadic relationship in competitive dynamics is based on action and response and a good predictor of response is the AMC-framework. This thesis gives improvements to strategies used in supply markets by applying the AMC-framework on these strategies and comparing them with the competitive dynamics seen in product markets. The purpose of using these strategies is gaining and sustaining a competitive advantage over competitors. This paper is build up in three parts: an extended literature review on the AMC-framework, a comparison between competitive dynamics in product markets and factor markets showing similarities and differences between the two, and the used strategies and the influences of the AMC-framework on these strategies. The result is a number of propositions on how to increase the effectiveness of the strategies by taking into account the factors of AMC.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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