University of Twente Student Theses
The impact of competitive aggressiveness on the relative supply market position of factor-market rivals
Bourbita, Becem (2015) The impact of competitive aggressiveness on the relative supply market position of factor-market rivals.
|
PDF
804kB |
| Abstract: | Managers usually focus on strategic actions and competitive attacks in product-markets to improve their relative market position. However, managers should also realize that they compete over resources in supply markets. This study employs literature on factor-market rivalry and competitive dynamics to build theory on the impact of competitive aggressiveness on the relative supply market position of rivals in factor-markets. This study proposes that a higher volume, longer duration, more complexity and more unpredictability of a competitive attack is positively related to the relative supply market position of the attacking firm. Using the awareness-motivation-capability framework, this study also proposes that the impact of competitive aggressiveness is higher when firms only are rivals in factor-markets, in contrast to firms that are also rivals in product-markets. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67298 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page