The impact of competitive aggressiveness on the relative supply market position of factor-market rivals

Bourbita, Becem (2015) The impact of competitive aggressiveness on the relative supply market position of factor-market rivals.

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Abstract:Managers usually focus on strategic actions and competitive attacks in product-markets to improve their relative market position. However, managers should also realize that they compete over resources in supply markets. This study employs literature on factor-market rivalry and competitive dynamics to build theory on the impact of competitive aggressiveness on the relative supply market position of rivals in factor-markets. This study proposes that a higher volume, longer duration, more complexity and more unpredictability of a competitive attack is positively related to the relative supply market position of the attacking firm. Using the awareness-motivation-capability framework, this study also proposes that the impact of competitive aggressiveness is higher when firms only are rivals in factor-markets, in contrast to firms that are also rivals in product-markets.
Item Type:Essay
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (50645)
Link to this item:http://purl.utwente.nl/essays/67298
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