University of Twente Student Theses


Optimizing SMEs' competitive supply management activities

Weiß, Maximilian (2015) Optimizing SMEs' competitive supply management activities.

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Abstract:The strategic role of supply management (SM) for a company’s performance has been widely accepted in literature. However, although world class suppliers start getting rare only little scholarly attention has been paid to the concept of competitive dynamics as an inherent component of supply markets. What is more, the few articles attempting to connect supply management and competition focus on bigger companies while neglecting the importance of smaller companies. Drawing on both the awareness-motivation-capability (AMC) framework and the concept of sources of supplier value (SOSV), this literature study attempts to provide small and medium-sized enterprises (SMEs) a set of specific competitive actions that can help to improve their relative competitive position in supply markets without suffering from acts of retaliation carried out by multinational companies (MNCs). The findings show that SMEs can increase their relative attractiveness to suppliers by providing access to new markets, establishing close personal relations and maintaining a positive reputation. While MNCs have other strengths in the supply market, they clearly lack behind in activities that are encouraged by the distinct particularities of SMEs.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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