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The Use of Privacy Data by Fitness Applications, a User Point of View

Leijdekkers, R.D. (2015) The Use of Privacy Data by Fitness Applications, a User Point of View.

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Abstract:In a world where smartphones have an important role in society, for almost everything there is an application to download. In the health section of application stores there are numerous fitness apps to download and use. These apps are popular to independent amateur athletes but do use a great amount of privacy information of users, called privacy data. This thesis examines the opinion of fitness application users about the use of privacy data. The choice is made to first analyze available literature about privacy violations in smartphone (fitness) apps. Hypotheses were derived from this literature and tested on the basis of interviews performed to sketch users’ opinions on this matter. Theories about privacy data use of applications and interview results were compared to come with two interesting conclusions. Our research points out that users have a negative perception about privacy violations due to fitness applications. However, this perception is not turned in to action; users do not change their app usage. This would mean that developers of fitness apps do not have to deal with negative consequences due to their data collecting applications.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67332
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