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Antecedents and Benefits of the Preferred Customer Status: a Case Study at Europe’s Leading Trailer Manufacturer

Laurenz, Julius (2015) Antecedents and Benefits of the Preferred Customer Status: a Case Study at Europe’s Leading Trailer Manufacturer.

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Abstract:Many companies see themselves in an increased global competition and thus seek out new approaches to supply chain management to increase cost savings, access supplier innovations and gain a competitive advantage. One concept for that, gaining increased attention in recent years, is the one preferred customer status of companies with strategic suppliers. Former, research considers the preferred customer status, in connection to preferential resource allocation, as a great source of competitive advantage. However, most of this research remained of a theoretical nature. In contrast to that, this research is based on a case study at Europe’s leading trailer manufacturer to identify antecedents and benefits of a pre-ferred customer status. Results indicated that this rather recent concept of supply chain management is not yet well estab-lished as such in the trailer industry, but rather, notions of it are still present in day to day business activities. Due to the small scale of this case study no overall conclusions about the manufacturing industry in general could be drawn. It could only be indicated how this concept is developing in the case company and its industry sector.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67338
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