Is serious gaming the holy grail for the wearables industry?

Baalen, R.B.C. van (2015) Is serious gaming the holy grail for the wearables industry?

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Abstract:As subject for this Bachelor Thesis, I have reflected on the success of fitness apps for smartphones and subsequently analyzed the future of this branch with regard to the recent introduction of wearable technology devices. The focus has been mainly on the advantages these wearables can offer for serious gaming purposes and how they are perceived by potential customers. What is shown in this thesis is that although people show a lot of interest in both serious gaming and wearable devices, their combined practical added value is still very unknown among potential customers. The relevance of serious health gaming applications has been proven, , especially their user-friendliness and usefulness. The current adoption rate, combined with existing literature research and the results gathered from questions based on the PRIMA and TAM-model, shows that massive growth is likely to happen on the short term. Subsequently, the effects of this on the emergence of wearable devices has been researched. What is shown by the multi-method analysis of the Kano- and the TAM-model combined is that although respondents are convinced that activity tracking and fitness & health functionality is crucial for wearables, they do not yet know what functionality they are looking for. The perceived importance of serious health gaming functionalities have been questioned and the responses have shown that people do not yet really know what they are looking for in wearable devices. Information quality, absence of a dominant design and/or the currently offered wearable devices might explain this confusion. What can be concluded however is that those people who are looking to buy a wearable device are mainly curious towards these devices and see it as a must-have, without having any specific function for it in mind.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 50 technical science in general, 54 computer science, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67340
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