University of Twente Student Theses
Antecedents and Benefits of the Preferred Customer Status in a Buyer-supplier Relationship: a multiple case study at Gebr. Becker GmbH
Kokozinski, Steffen (2015) Antecedents and Benefits of the Preferred Customer Status in a Buyer-supplier Relationship: a multiple case study at Gebr. Becker GmbH.
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| Abstract: | during the last years, the concept of a preferred customer has increasingly got more attention in academic literature. Nevertheless these contributions explore the topic from a theoretical point of view and lack in practical evidence. Therefore this multiple case study at Gebr. Becker GmbH and three of its key suppliers outline the antecedents, benefits and the history of the status as a preferred customer from a practical angle. The results of this study reveal a large number of benefits and antecedents which support the current literature. Those include that a high purchasing volume is seen as one of the most important factors of attractiveness and the reduction of delivery times as a benefit. Furthermore several benefits and antecedents, like the reservation of production capacity as a benefit were found who were up to today unexplored in the literature. In addition to it was found that the relationships Becker has with its key supplier develop both evolutionary and by episodes. |
| Item Type: | Essay (Bachelor) |
| Clients: | Gebr. Becker GmbH |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67350 |
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