University of Twente Student Theses


Strategic Foresight in an Unstable Economic Environment

Acar, Aziz (2015) Strategic Foresight in an Unstable Economic Environment.

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Abstract:Russia is one important business partner for Germany and vice versa. Hence many industries depend on a harmonic political relationship between the countries. The current political tension caused sanctions and counter-sanctions. A one-year ban on imported agricultural products from EU countries to Russia causes a negative impact on trade relations between Germany and Russia, insofar that companies are forced to find alternative strategies for their business. With the help of a PESTEL analysis of the current situation of Russia and a semi-structured interview with 10 representatives of the agricultural industry, it could be identified that there is never a “best” market entry strategy. Furthermore, the results show that primarily not external factors affect the choice of international market entry strategies, but rather the strategic goal of the company. The external factors, however, are able to direct the decision-making process and point out what market entry strategy is applicable or not. Overall, the results of this study may contribute by pointing out the political circumstances and the benefits and disadvantageous of each strategy when applying in the current situation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:International Business Administration BSc (50952)
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