Forecasting on LinkedIn-based recruitment in the audit sector: a scenario study.

Haar, R.J. (2015) Forecasting on LinkedIn-based recruitment in the audit sector: a scenario study.

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Abstract:As LinkedIn emerged as the most popular career networking site, questions started to rise about the effectiveness for recruitment of the platform. More people entered the pool of applicants, but the quality of the applicants did not seem to rise. The future is uncertain; therefore a scenario study is the chosen approach for this research. To clarify future directions, a scenario-matrix is developed based on two variables: the extent to which quantifiable measurements are implemented in LinkedIn (recruitment metrics) and the extent to which other recruitment channels disrupt LinkedIn (recruitment disruption). As the Big Four audit firms are popular and their LinkedIn usage is sophisticated, the focus is on the audit sector. Experts in the field of recruitment and LinkedIn within the Big Four are interviewed to gather knowledge on practical implications. With their information and the developed matrix, three different scenarios are explored by means of a narrative. The first scenario is marked by low recruitment metrics and high disruption, expecting to be an end-phase for LinkedIn. The second scenario is marked by high recruitment metrics and high disruption, expecting to be a difficult scenario for LinkedIn as this implies competition. The third scenario is marked by high recruitment metrics and low disruption, expecting to be the best for both LinkedIn and recruitment. The narratives help to enlighten the future situation and implications the future might have, enabling organizations to adapt and providing the academic world with a clear set of directions to which LinkedIn-based recruitment may go.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67389
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