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Elimination of the online shopping experience: An initial Examination

Bredthauer, Sandra Katharina (2015) Elimination of the online shopping experience: An initial Examination.

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Abstract:This paper evaluates, referring to the online stores: Outfittery and Modomoto, whether the online shopping experience elimination of these apparel stores acts as a factor for customer attractiveness. Especially the apathetic shopper will be taken into account when analyzing, which elements of the elimination can be figured out to be a main driver for choosing such an online store. The current literature used in the literature review serves as a cornerstone for the research that has been done with twelve male respondents that have experience with online shopping experience eliminated stores and twelve that doesn’t. To get to know the customers behavior in regard to these new businesses is cruelly important for marketers and retailers. Especially the research on the apathetic shopper and its behavior in this business context can be an advantage for marketers and strategists. After an evaluation of the present literature and the interview results the current paper analyzes, whether the eliminated shopping experience of an ‘usual’ online store can also act as drivers for customers to be attracted by such an online store. The results indicate that the apathetic shopper is likely to be attracted by the eliminated shopping experience in order to handle the necessary evil called ‘shopping’ in a more time saving process.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 83 economics, 85 business administration, organizational science, 88 social and public administration
Programme:International Business Administration BSc (50952)
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