University of Twente Student Theses


The influence of uncertainty avoidance on effectual reasoning

Kraaijeveld, C.M.E. (2015) The influence of uncertainty avoidance on effectual reasoning.

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Abstract:The theory of effectuation is concerned with two decision making processes, being causation and effectuation. Culture is seen to have an influence on the preference of a causal or effectual logic within new venture creation, which is tested within this study. More specifically, the focus is on the effect of the cultural dimension uncertainty avoidance introduced by the GLOBE study on a preference between causal and effectual logic. This study will firstly use the GLOBE study and the effectuation theory of Sarasvathy in order to sketch the expected relationships and outcomes. These relationships proposed by existing theories will be tested with the analysis of field data gained through the thinking out loud method. The outcomes of this analysis show that the results of this study are the opposite of what is proposed by theory, which yields for an interesting discussion and conclusion. This research contributed in a way for further research, showing that the used sample size might not be a perfect representative of reality. The recommendations to explore relationships with effectuation and influencing factors makes this study a relevant contribution towards the existing literature.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 73 cultural anthropology, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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