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Examining the accuracy of sentiment analysis by brand monitoring companies

Li, Qin (2015) Examining the accuracy of sentiment analysis by brand monitoring companies.

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Abstract:Sentiment analysis is prevalent in the recent years as a business evaluation and prediction approach. An increasingly number of companies is participating in the sentiment analysis market to monitor sentiment related to a certain company; the service is called brand monitoring service. However, the accuracy of sentiment analysis has not been evaluated. This paper addresses six criteria of accurate sentiment analysis and selects four companies to examine the degrees of theoretical applications in the reality.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:54 computer science, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67414
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