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Managing arising barriers through the involvement of stakeholders in the first stage of the product-life cycle of electric vehicles

Sippel, Tabea (2015) Managing arising barriers through the involvement of stakeholders in the first stage of the product-life cycle of electric vehicles.

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Abstract:This paper deals with the different key stakeholders of electric vehicle manufacturers and the potential barriers that arise through their involvement during the introduction and market launch of an innovative product. Electric mobility is a promising environmental friendly alternative for combustion engines and fulfills the customers demand for ‘greener’ products. At the moment, Tesla Motors is one of the market leaders, but also companies like Apple Inc. and Google Inc. want to enter the market to challenge Tesla Motors. The different manufacturers of electric vehicles are currently located within the Introduction stage of the product-life cycle and try to commercialize their product. The commercialization and diffusion process of electric mobility is limited through different barriers. On the one hand, key stakeholders like governments, battery producers, electricity providers and customers create barriers and on the other hand they are also able to support manufacturers, to successfully overcome them. For example, lower prices for lithium ion batteries would reduce the total costs for an electric vehicle and could reduce the customer resistance. Another weak point is the poor charging infrastructure. The skepticism and customer resistance towards the new electric mobility is a key barrier, which could be overcome through a complex relationship with all stakeholders or by innovation networks, for example.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67417
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