University of Twente Student Theses
IT architectures in e-commerce: The effects of modularity, integration and type of components on e-service quality.
Koegler, Philipp (2015) IT architectures in e-commerce: The effects of modularity, integration and type of components on e-service quality.
|
PDF
1MB |
| Abstract: | Several studies have examined the processes prevalent in offline retail firms and subsequently presented numerous reference models. Still only a few models consider the special case of electronic commerce where the supporting role of information systems has largely been neglected. The purpose of this paper is to provide a comprehensive overview of e-commerce processes with their underlying IT architectures and its impact on the service quality of web-shops. Data from surveys and a company visit were used to determine which business functions are directly performed in today’s e-commerce firms and how they are supported through various architectural components. Results indicate that e-commerce retailers selling exclusively online tend to perform fewer business functions than multi-channel retailers, supported through more standardized architectures which are often hosted on third party infrastructures. A reliable relationship between IT architectures and service quality measures could not be established in this paper but is recommended for further research. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 54 computer science, 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67428 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page