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IT architectures in e-commerce: The effects of modularity, integration and type of components on e-service quality.

Koegler, Philipp (2015) IT architectures in e-commerce: The effects of modularity, integration and type of components on e-service quality.

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Abstract:Several studies have examined the processes prevalent in offline retail firms and subsequently presented numerous reference models. Still only a few models consider the special case of electronic commerce where the supporting role of information systems has largely been neglected. The purpose of this paper is to provide a comprehensive overview of e-commerce processes with their underlying IT architectures and its impact on the service quality of web-shops. Data from surveys and a company visit were used to determine which business functions are directly performed in today’s e-commerce firms and how they are supported through various architectural components. Results indicate that e-commerce retailers selling exclusively online tend to perform fewer business functions than multi-channel retailers, supported through more standardized architectures which are often hosted on third party infrastructures. A reliable relationship between IT architectures and service quality measures could not be established in this paper but is recommended for further research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:54 computer science, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67428
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