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What is new about green innovation

Reuvers, F (2015) What is new about green innovation.

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Abstract:Green innovation is a hot topic nowadays. The concerns about the environment are more and more shared among the society. The greenhouse effect, emissions, alternative energy and resource shortage are all connected with green innovation. Because of this, companies are getting more involved into green innovation. Using existing theories based on innovation management, corporate social responsibility and management styles, and the experiences of the practice, new insights are given in this paper. The goal of this paper is to help people understand what green innovation is and how to implement it into the organization. This paper can also be used as a foundation for further research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67437
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