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Influencing Employee Behaviour for Successful Strategy Implementation

Frank, Fabian (2015) Influencing Employee Behaviour for Successful Strategy Implementation.

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Abstract:Companies often develop the most elaborate strategies to steer the organization in a preferred direction but they have no strategy on how to implement that strategy. Many valuable strategies therefor are faced with problem and failure in the implementation stage. Despite a strong need for information the current state of research lacks far behind when it comes to strategy implementation. It is one of the most difficult and underestimated elements of strategy, often just seen as the strategic afterthought. The problem often lies in employees not knowing or understanding the strategy of the company. This paper develops a framework for managers to motivate employees to internalize strategies using the Fogg Behaviour Model.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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