University of Twente Student Theses


National Cultural Differences – Benefit or Threat for New Product Development (NPD) Teams

Jakubeit, N. (2015) National Cultural Differences – Benefit or Threat for New Product Development (NPD) Teams.

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Abstract:When involving supplier in a companies’ NPD team, it might occur that the suppliers’ national culture is not comparable to the buyers’ national culture. Those cultural differences can influence the team performance due to communication issues. One of the threats is that the adherence to product quality specifications cannot be guaranteed in the specific project. A qualitative method is applied in the study. Six project managers from different manufacturing companies are asked for previous experiences concerning one specific project. The analysis results reveal that there is a pattern regarding a better adherence to quality specs when the national culture of all team members is comparable. However, in some projects flexibility within those quality specifications was a necessary condition to complete the project. Moreover, all interviewees indicated that in case the project manager is aware of cultural differences in the NPD team beforehand, it has no influence on the performance.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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