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Correlation between Individualistic-collectivistic culture and entrepreneurial decision-making

Rao, L. (2015) Correlation between Individualistic-collectivistic culture and entrepreneurial decision-making.

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Abstract:Scholars have distinguished two different approaches to examine the decision making processes in new venture creation, namely causation and effectuation. The first approach holds in belief that entrepreneurial decision-making happens because of planned behavior, while the second approach argues that it is the result of a more intuitive way of thinking. Individualistic-collectivistic culture introduced by Hofstede is one of the influencers that affects entrepreneur’s selection from the two approaches. However empirical research on this issues is lacking. To compensate, this study is aimed at exploring that to what extent the degree of individualistic culture correlated with the entrepreneurial decision-making. This research employed the think aloud method and questionnaire study from Hofstede’s Values Survey Module for data collection. Fifty Chinese student entrepreneurs and entrepreneurs who graduated from university within five years were selected as the sample for the study. The empirical results supported a moderate relationship between individualistic-collectivistic culture and causation. However there is no significant result that indicate a relationship between individualistic-collectivistic culture and effectuation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67455
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