University of Twente Student Theses
The Entrepreneur in Market Orientation: An Exploratory Research on how Entrepreneurial Attributes influence Market Orientation
Geis, F.M.M. (2015) The Entrepreneur in Market Orientation: An Exploratory Research on how Entrepreneurial Attributes influence Market Orientation.
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| Abstract: | This paper seeks to address the relationship between entrepreneurial attributes and market orientation. First, an analysis has been made to identify the level of market orientation of a specific group of entrepreneurs. Then, the appearance of several entrepreneurial attributes has been studied and compared between respondents with a high – and respondents with a low level of market orientation. The results suggest that there is a positive relationship between an entrepreneur`s self-efficacy, open-mindedness, self-regulation and linear thinking style and the level of market orientation. An entrepreneur`s locus of control, by contrast, shows a negative relationship. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67456 |
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