University of Twente Student Theses

Login

The Entrepreneur in Market Orientation: An Exploratory Research on how Entrepreneurial Attributes influence Market Orientation

Geis, F.M.M. (2015) The Entrepreneur in Market Orientation: An Exploratory Research on how Entrepreneurial Attributes influence Market Orientation.

[img]
Preview
PDF
704kB
Abstract:This paper seeks to address the relationship between entrepreneurial attributes and market orientation. First, an analysis has been made to identify the level of market orientation of a specific group of entrepreneurs. Then, the appearance of several entrepreneurial attributes has been studied and compared between respondents with a high – and respondents with a low level of market orientation. The results suggest that there is a positive relationship between an entrepreneur`s self-efficacy, open-mindedness, self-regulation and linear thinking style and the level of market orientation. An entrepreneur`s locus of control, by contrast, shows a negative relationship.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67456
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page