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Crowdfunding: the role of platforms in project success

Veuger, J.W. (2015) Crowdfunding: the role of platforms in project success.

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Abstract:Crowdfunding is a growing industry where an entrepreneur raises funds for a project through the internet. The crowdfunding market equalled sixteen billion USD in 2014 and continues to grow rapidly. This study focusses on the role of platforms in crowdfunding. In particular, three aspects of crowdfunding platforms and their effect on the overall platform success rate are analysed. These are the platform size, the degree of regulation divided in four distinct categories, and the funding model(s) that a platform supports. Data has been collected from seventeen platforms, with four platforms offering both funding models. The data was analysed with a factorial ANOVA, to measure the effect between each individual variable and the platform success rate, and the interaction effects between the independent variables. Only the funding model yielded a significant effect on platform success rate. This result gives an understanding of the limited role of crowdfunding platforms on platform success rate, and encourages more qualitative research on crowdfunding platforms as to increase knowledge and ensure reliability.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67471
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