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Influence of Technology Readiness and Age on a Physician’s Intention to Prescribe the Artificial Pancreas

Hüer, Lucas (2015) Influence of Technology Readiness and Age on a Physician’s Intention to Prescribe the Artificial Pancreas.

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Abstract:Diabetes is globally known as a wide-spread disease which can cause severe health damages. Current treatment options all require an immense amount of manual handling and controlling which can cause problems in the treatment process. In the future those problems can be overcome by using an artificial pancreas with its automated controlling and injection mechanisms. The Dutch company Inreda BV is planning on entering the market with this new medical device within the next years. To obtain enough information about an efficient market entry, this study focuses on physicians and their intention to prescribe the artificial pancreas to patients. A data analysis on basis of a questionnaire was carried out and a possible influence of the technology readiness of physicians on their intention to prescribe was examined. Furthermore, the age of the surveyed physicians was taken into account as a possible moderating variable. The analysis of the data was based on a regression and a correlation analysis with the attempt to accept or reject previously drawn hypotheses regarding the relationships. The only significant relationship was found between the technology readiness dimension optimism and the intention to prescribe the artificial pancreas.
Item Type:Essay (Bachelor)
Clients:
Inreda BV
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67472
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