University of Twente Student Theses
External Validity of Social Media Predictions
Paschek, Dennis (2015) External Validity of Social Media Predictions.
|
PDF
173kB |
| Abstract: | There is a growing number of papers which attempt to predict the future based on Social Media. Although these papers were able to present rather successfully results per se, there is a gap in the literature. Current approaches lack of external validity, i. e. to what extent a prediction model can be applied to a different setting than applied to by its author. This paper seeks out to close this gap. First I will provide a literature review concerning Social Media predictions on the one hand and external validity on the other hand. Following will be a conceptualization and application towards current papers. I conclude that external validity in Social Media predictions still remains a challenge and requires in the future more attention. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67503 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page