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External Validity of Social Media Predictions

Paschek, Dennis (2015) External Validity of Social Media Predictions.

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Abstract:There is a growing number of papers which attempt to predict the future based on Social Media. Although these papers were able to present rather successfully results per se, there is a gap in the literature. Current approaches lack of external validity, i. e. to what extent a prediction model can be applied to a different setting than applied to by its author. This paper seeks out to close this gap. First I will provide a literature review concerning Social Media predictions on the one hand and external validity on the other hand. Following will be a conceptualization and application towards current papers. I conclude that external validity in Social Media predictions still remains a challenge and requires in the future more attention.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67503
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