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The difficulties of strategy implementation : can the Balanced Scorecard be a helpful tool in 'new economy'-firms?

Mathea, J. (2015) The difficulties of strategy implementation : can the Balanced Scorecard be a helpful tool in 'new economy'-firms?

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Abstract:During the past decades, much of scientific literature focused on different sorts of analyses in order to find the right strategies for businesses. As difficult as strategy formulation may be, researchers as well as executives suggest that the implementation and execution of these strategies are the actual difficulty. Based on the literature, this paper suggests the use of the Balanced Scorecard approach for strategy implementation by introducing the framework and applying it to a ‘new economy’ company, namely Takeaway.com. With its main operations online, the thesis provides an insight, into the company’s internal environment on the basis of qualitative interviews and introduces strategic objectives and initiatives for the future. This thesis proposes that the basic Balanced Scorecard (BSC) framework can be a helpful tool in performance measurement next to giving an aid for strategy implementation within ‘new economy’ businesses and introduces suggestions for the BSC as a management system.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67796
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