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The importance of attributes of institutions for medical specialized care on the decision making process of healthcare consumers

BERG, A.M. VAN DER (2015) The importance of attributes of institutions for medical specialized care on the decision making process of healthcare consumers.

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Abstract:Background: In the Netherlands, the rising healthcare costs are partly caused by the monopolistic position of hospitals on the hospital care market. Market competition could ensure costs will rise less. The market share of independent treatment centres (ZBCs) needs to increase to enhance market competition. To increase the market share of ZBCs it is important to understand the decision making process of healthcare consumers for attending a certain IMSZ. Therefore, it is important to understand which attributes of an IMSZ are important in the decision making process of healthcare consumers. Purpose: Examine which attributes are associated in the decision of healthcare consumers for an IMSZ and examine the importance of the different attributes. Methods: The data collection process consisted of two parts. The first part consisted of semi-structured interviews, aimed to examine which attributes of an IMSZ are important in the decision making process of healthcare consumers for an IMSZ. The second part consisted of structured questionnaire consisting of a discreet choice experiment and aimed to examine what the importance is of the IMSZ attributes in the decision of healthcare consumers for an IMSZ. Results: Specialization is the most important attributes for the decision of healthcare consumers for attending an IMSZ. This is followed by reputation, recommendation of the general practitioner, reachability, recommendation of friends, family, or acquaintances, and technology. All six attributes were statistically significantly associated with the decision of healthcare consumers. Conclusion: Knowledge of the decision making process of healthcare consumers might help ZBCs and healthcare insurers to increase the market share of ZBCs. And thereby enhance the market competition on the hospital care market.
Item Type:Essay
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Health Sciences MSc (60022)
Link to this item:http://purl.utwente.nl/essays/67807
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