University of Twente Student Theses
Identification of online consumer review attributes and the associated route of information processing
Diekmann, Julia (2015) Identification of online consumer review attributes and the associated route of information processing.
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| Abstract: | The number of means to communication have immensely exploded since the internet and Web 2.0 became available. In contrast to the past, consumers are no longer limited to time and geographical boundaries. Now, experiences and opinions about products and services can be freely exchanged across time and space. Sharing this information can help others to collect the necessary information needed for a product choice. However, literature has remain silent on the attributes that consumers deploy to navigate through their information seeking processes. Therefore, in this paper we conduct a systematic literature review and develop a framework that includes two routes of information processing including the attributes for each route. In addition, we develop a questionnaire with multiple items related to these attributes and routes to be of use for future research. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67836 |
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